“For this brief, we wanted students to have the freedom to choose the moments of tension or oppression they wanted to address, allowing them to use their love of typography to make a statement. That mirrors what they’ll encounter in the real world when working on commercial projects.”

“We quickly realized that this brief evoked strong emotions in the candidates and the jury. It seemed like a powerful wake-​up call. The projects allowed participants to engage with sensitive topics and highlight personal issues as well. Working with matters of the heart and emotions is truly impactful! When addressing challenging or taboo subjects, we realize how these issues are universal and fundamental.”

“The Silent Shake project was brilliant in how it used type, even though it wasn’t an original typeface. It engaged people in a way that was observational and applicational. It wasn’t about creating something beautiful — it wasn’t meant to be. It used type in a way that drove awareness and behavior change, which made it incredibly clever. We all immediately agreed it was exceptional.”