Synesthesia — a creative superpower — transforms auditory cues into compelling visual expressions.
Sound is emotive. Type is emotive. Pairing emotive media together is at the heart of our work, setting the tone, and helping meet the message and its audience.
How can creatives not only explore the connection between sound and typography – between the senses, really – but also link the two into design-ready assets? The result is Fonic, an application that leverages AI to correlate and contrast typography and sound, to see sound through typography, and typography through sound.
Start by playing with sound and letterforms in the playground below (make sure to input your own text, try different moods, and drag the manipulator button to your heart’s content.)