Navigating Trust and Transparency in the Age of Generative AI – How Fonts Can Play a Role

Generative AI and consumer-level design tools have made it easier than ever for anyone to create and manipulate graphics and text, whether everyday users or malicious actors. What does this mean for businesses, consumers, font designers, and font users? 

Hear from Monotype’s Ben Semmes, Chief Operating Officer, and Bryan Comeau, Senior Director, Software Engineering, on the impact of generative AI on trust and authenticity. 

On the Forbes Technology Council, Ben Semmes discusses how imperative customer trust is to businesses, explaining how to bolster that trust and maintain your business brand identity. By empowering customers to authenticate brands and their content using trust indicators such as Content Credentials, we can start to mitigate the disruptive potential of generative AI for businesses and consumers alike.  

Bryan Comeau dives deeper into what generative AI means for font designers, users, and the font industry on Monotype Labs. Fonts have been shown to influence perceptions and emotions, and misinformation and content manipulation using deceptive branding or altered text can easily misguide audiences. Luckily, transparency is also possible with typography, as Content Credentials will soon be applied to font files, too, helping consumers understand the authorship and edit history of the files they’re interacting with. 

Monotype is having an impact on the development of these tools through its participation in the Coalition for Content Provenance and Authenticity, joining leading members such as Adobe, Microsoft, Google, and OpenAI. Hear more from Leonard Rosenthol from Adobe at the 2024 Content Authenticity Initiative (CAI) Symposium, where he cites Monotype as his favorite example of a new coalition member helping to drive the direction of new features for version 1.4 of the technical standard, which now supports establishing file provenance for both fonts and text.