Type resources for designers and brand owners

Featured article.

From Neue to Now.

Designers and studios might be deeply familiar with Neue Helvetica, but it’s the product of a pre-digital era. Here are four reasons why it’s time to switch.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

Announcing the 2019 Type Champions!

Monotype is thrilled to introduce the inaugural recipients of the Type Champions Award, a new program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.

In our on-demand era, creative asset licensing is more challenging than ever.

It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.

Good Type series

Good Type, part 1: Good type respects its elders.

This first installment of the Good Type series shows how traces of the same forms and styles emerge again and again as fonts are created or revived.

Good Type, part 2: Good type has a voice.

If fonts could speak, what would they say? The second installment of our Good Type series looks at how the fonts you choose impact the voice of your brand.

Good Type, part 3: Good type reads to you.

Conveying a clear message means using a typeface that's effortless to read. This installment of the Good Type series examines which factors affect readability.

Alibaba Groupʼs new typeface brings beauty and simplicity to company’s ecosystem.

This custom-designed font family, Alibaba Sans, will help partners and customers power on-brand designs.

Meet Madera.

Malou Verlomme’s Madera is a fresh addition to the popular geometric sans serif font genre, intended as a go-to typeface for branding and visual communication.

Meet Walbaum.

Monotype’s Walbaum typeface is the modern serif font to beat all modern serifs. Freshly restored by Monotype, this updated family oozes charm.

Brand Day London: how Strichpunkt redesigned Audi for 2025.

Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.

A Recap of Adobe MAX 2019

Last week, thousands of designers, producers, and creatives descended upon Los Angeles for Adobe MAX, which brings together the creative community for hands-on workshops, inspirational keynotes, and updates on the latest in technology.

Marketing in the age of authenticity.

Monotype's VP of Marketing, Alice Palmer, spoke at AMA Marketing Week Live about the role of persona-based marketing in building a customer-centric experience.

Six myths about text in augmented and virtual reality.

We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.

Good Type part 10: Good type can stretch.

Choosing a typeface to represent a brand's voice isn't an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.

Good Type part 9: Good type has secrets.

Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

Good Type part 8: The Devil in the Details.

Just as a torn seam or a missing button would spoil the effect of a perfectly tailored suit, so too can the details of a typeface put readers off.

Good Type part 7: Good type is a global traveler.

Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.