Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.
If you’ve hung around any type designers lately (and maybe even some graphic designers), you’ve likely heard of variable fonts. You might not know exactly what they are (more on that shortly) or what they do, but you’ve likely gathered that the design community is pretty excited about them.
You’ve also probably heard that they aren’t quite … ready. That they’re mostly just experimental, a fun toy and nothing more.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
Font licensing doesn’t have to be complicated. Here’s everything you need to know about font licenses: What they are, how they work, and why you need them.
Brand Talks featured speakers from leading global brands and agencies who discussed the primary factors influencing brand identity in a modern world.
Tom Rickner introduces Monotype's first Variable font, available free on GitHub, and shares his research into potential use cases for variable fonts.
Speaking at Typographics 2017, Director of Design Hilary Greenbaum explained how typography helps the museum keep the focus on its art.