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Tag: Brand

7 articles

Q&A: Alex Mecklenburg talks innovation ahead of Brand Day London.

Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.

Brand Day London: driving innovation with user-generated content at NH Hotel Group.

Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.

Brand Day London: how Strichpunkt redesigned Audi for 2025.

Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.

The City of Lights hosted its first Brand Day.

On February 21, hundreds of creatives and brand managers came together to hear from some of today’s most influential groups in France and internationally.

Brand Talks Berlin 2018: When the interaction is the product.

Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.

Brand Talks recap: How Domino’s and Walmart are building customer-first brands.

Brand Talks on the Terrace explored different ways to achieve customer-centricity with Domino’s and Walmart.

Brand Talks: Creating Connections. What does it mean to be believable?

Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.