Case studies.

Case studies

23 articles

Duolingo case study.

See how we helped Duolingo find its voice (and its wings) with a custom brand font.

New custom type family for MotoGP™, the biggest motorcycle road racing competition in the world.

MotoGPis the top division of the FIM Road Racing World Championship Grand Prix. It’s the oldest motorsports championship (racing since 1949) and visits a total of 16 countries across four continents every season.

Greater digital and global reach for Orange

As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.

Dubai Font: a future-facing typeface for the city and its people

The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.

Creating a consistent identity for an iconic banking group.

Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.

How SNCF delivers consistent, reliable customer service.

Corporate typeface helps a timeless railway company now and into the future.

Powering development in new markets for Royal Caribbean

A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

Neue Helvetica comes into its own for TED.

With their first site redesign in seven years, TED turned to Neue Helvetica as the perfect typeface for conveying ideas worth spreading.

Creating the typeface for SAP Fiori.

Monotype’s Terrance Weinzierl helped software company SAP to develop a typeface for SAP Fiori, for which SAP won a Red Dot Award in 2015. It was important that the design of the typeface works well in text-based UI environments without compromising on personality. The new typeface, called 72, has won a 2017 Red Dot Award.

Times Modern and the modern Times

When your business is the printed word, your use of type is serious business. From the introduction of the Times New Roman® typeface in 1932 through to its Times Modern fonts today, The Times newspaper’s use of type has been a critical and iconic aspect of its brand.

One typeface, 93 languages for Sony.

Monotype's Akira Kobayashi worked closely with Sony’s Chief Art Director Hiroshige Fukuhara to create an original typeface ready for nearly 100 languages.

Type with heart for Southwest Airlines.

Monotype and Lippincott worked closely with Southwest Airlines to craft an authentic typographic voice that formed the center of a fresh new identity.

A bespoke handwriting typeface for Sir Quentin Blake.

Monotype worked with noted illustrator Sir Quentin Blake and his team to recreate his handwriting as a bespoke typeface.

Simplified font licensing for Scotiabank.

Scotiabank has long used Frutiger as its brand font. But as they expanded to new digital channels and regions, font licensing became too complex. Until now.

A stackable typeface for Domino's Pizza.

Monotype designer Terrance Weinzierl delivered a taste of modern Americana to Domino’s, with his modular, multi-weight Pizza Press typeface.

Premier League: a brand identity that works hard, plays hard.

One of the best rebrands of 2016, the new Premier League identity features a typeface that performs confidently from screens and jerseys to TV and league tables.

More than 800 languages in a single typeface: creating Noto for Google.

A typeface five years in the making, Google Noto spans more than 100 writing systems, 800 languages, and hundreds of thousands of characters for users worldwide.