Videos.

Videos

19 articles

Brand Day London: driving innovation with user-generated content at NH Hotel Group.

Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.

Brand Day London: how Strichpunkt redesigned Audi for 2025.

Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.

Good Type part 10: Good type can stretch.

Choosing a typeface to represent a brand's voice isn't an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.

Good Type part 9: Good type has secrets.

Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.

Good Type part 8: The Devil in the Details.

Just as a torn seam or a missing button would spoil the effect of a perfectly tailored suit, so too can the details of a typeface put readers off.

Good Type part 7: Good type is a global traveler.

Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.

The City of Lights hosted its first Brand Day.

On February 21, hundreds of creatives and brand managers came together to hear from some of today’s most influential groups in France and internationally.

Good Type part 6: Good type is a team player.

Pairing typefaces is one of the more challenging tasks a typographer faces. This installment of Good Type examines the different ways designers can pair fonts.

Good Type part 5: Good type is family.

A good typographic system is like a family—and just like people, it comes in all shapes and sizes, allowing it to address a range of design requirements.

Brand Talks Berlin 2018: When the interaction is the product.

Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.

Good Type part 4: Good type can fly solo.

When it comes to the display fonts, there's more freedom to experiment and play. Not just with the type itself, but with people's expectations.

Good Type, part 3: Good type reads to you.

Conveying a clear message means using a typeface that's effortless to read. This installment of the Good Type series examines which factors affect readability.

Charles Nix Tells the Story of Helvetica Now.

Helvetica® is perhaps the best-known typeface of all time, inspiring designers across multiple generations and around the world. Recently, Monotype’s Studio team released Helvetica® Now, a reimagination available in three optical sizes - Micro, Text, and Display. Every character has been redrawn and refit; with a variety of useful alternatives added.

What do designers think of Helvetica Now?

Designers from several leading brands share their own experiences with Helvetica®, and discuss why Helvetica® Now is suited for the needs of a modern world.

Inside Santander’s new custom font from Monotype.

Juan Erquicia, Group Brand Manager at Santander, discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.

Good Type, part 2: Good type has a voice.

If fonts could speak, what would they say? The second installment of our Good Type series looks at how the fonts you choose impact the voice of your brand.

The Future of Brand Expression: Monotype.

In this new video, learn more about how we bring brands to life, utilizing our full product suite to empower modern brand expression.

Good Type, part 1: Good type respects its elders.

This first installment of the Good Type series shows how traces of the same forms and styles emerge again and again as fonts are created or revived.