Lovers and Greenpeace talk through their campaign, End Ocean Plastics which aims to drive awareness of ocean pollution and drive urgent change.
Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.
Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.
Choosing a typeface to represent a brand's voice isn't an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.
Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.
Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.
On February 21, hundreds of creatives and brand managers came together to hear from some of today’s most influential groups in France and internationally.
A good typographic system is like a family—and just like people, it comes in all shapes and sizes, allowing it to address a range of design requirements.
Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.
Conveying a clear message means using a typeface that's effortless to read. This installment of the Good Type series examines which factors affect readability.
Helvetica® is perhaps the best-known typeface of all time, inspiring designers across multiple generations and around the world. Recently, Monotype’s Studio team released Helvetica® Now, a reimagination available in three optical sizes - Micro, Text, and Display. Every character has been redrawn and refit; with a variety of useful alternatives added.
Juan Erquicia, Group Brand Manager at Santander, discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.
If fonts could speak, what would they say? The second installment of our Good Type series looks at how the fonts you choose impact the voice of your brand.