Tag: Brand design48 articles
Last week, thousands of designers, producers, and creatives descended upon Los Angeles for Adobe MAX, which brings together the creative community for hands-on workshops, inspirational keynotes, and updates on the latest in technology.
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.
Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.
This year's conference centered on how brands can develop a more effective distribution approach. Here are a few primary trends we believe will matter in 2019.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
Monotype is thrilled to introduce the inaugural recipients of the Type Champions Award, a new program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.
With their first site redesign in seven years, TED turned to Neue Helvetica as the perfect typeface for conveying ideas worth spreading.
The 2019 edition of Brand Talks San Francisco brought together leaders in design and branding to hear from brands that have tackled the issue of visual consistency head-on.
Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.
Tiny type poses a big design challenge. “Micro type”—typically under 10 point—is a fast-growing part of our collective reading diet. Whether in eBooks, smart watches, package labeling, or any number of “micro type” environments, when letterforms become smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience.
There’s more to a political campaign than ideology. Fonts and design play a crucial role in conveying a candidate's personality (or lack thereof), perspective, and potential.
In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.
Ambiguity, from Charles Nix, offers a chance to pause for thought, question the state of affairs, and indulge in a little bit of enjoyable discomfort.
Juan Erquicia, Group Brand Manager at Santander, discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.
Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.
Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they're all linked through the mobile experience.