Type resources for designers and brand owners

Tag: Brand design

48 articles

A Recap of Adobe MAX 2019

Last week, thousands of designers, producers, and creatives descended upon Los Angeles for Adobe MAX, which brings together the creative community for hands-on workshops, inspirational keynotes, and updates on the latest in technology.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

Brand Talks Berlin 2018: When the interaction is the product.

Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.

Brand Talks: Creating Connections. What does it mean to be believable?

Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.

Preparing for digital transformation: Three trends from Adobe Summit 2019.

This year's conference centered on how brands can develop a more effective distribution approach. Here are a few primary trends we believe will matter in 2019.

Behind the font: The challenges of going it alone.

Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.

Announcing the 2019 Type Champions!

Monotype is thrilled to introduce the inaugural recipients of the Type Champions Award, a new program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.

Neue Helvetica comes into its own for TED.

With their first site redesign in seven years, TED turned to Neue Helvetica as the perfect typeface for conveying ideas worth spreading.

The Role of Fonts in Modern Publishing.

Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.

Consistency is the future: A recap of Brand Talks San Francisco.

The 2019 edition of Brand Talks San Francisco brought together leaders in design and branding to hear from brands that have tackled the issue of visual consistency head-on.

Find “your type”

Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.

When type goes tiny

Tiny type poses a big design challenge. “Micro type”—typically under 10 point—is a fast-growing part of our collective reading diet. Whether in eBooks, smart watches, package labeling, or any number of “micro type” environments, when letterforms become smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience.

Fonts: The underrated political campaign staffer.

There’s more to a political campaign than ideology. Fonts and design play a crucial role in conveying a candidate's personality (or lack thereof), perspective, and potential.

Just how neutral is Helvetica?

In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.

Enjoyable discomfort: The many points of view of Ambiguity.

Ambiguity, from Charles Nix, offers a chance to pause for thought, question the state of affairs, and indulge in a little bit of enjoyable discomfort.

Inside Santander’s new custom font from Monotype.

Juan Erquicia, Group Brand Manager at Santander, discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.

How financial institutions can deliver a seamless experience to their customers.

Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.

Mobile or bust: Why forward-thinking retailers are prioritizing the mobile experience.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they're all linked through the mobile experience.