Tag: Brand design55 articles
Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.
Tiny type poses a big design challenge. “Micro type”—typically under 10 point—is a fast-growing part of our collective reading diet. Whether in eBooks, smart watches, package labeling, or any number of “micro type” environments, when letterforms become smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience.
In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.
Ambiguity, from Charles Nix, offers a chance to pause for thought, question the state of affairs, and indulge in a little bit of enjoyable discomfort.
Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.
Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they're all linked through the mobile experience.
When your business is the printed word, your use of type is serious business. From the introduction of the Times New Roman® typeface in 1932 through to its Times Modern fonts today, The Times newspaper’s use of type has been a critical and iconic aspect of its brand.
In this new video, learn more about how we bring brands to life, utilizing our full product suite to empower modern brand expression.
Design Week editor Angus Montgomery considers what visual communication will look like in 50 years’ time, with his predictions informed by a look back at the past 50 years.
Finding the right brand font requires a deep understanding of who you are as a brand, and how you want to present that identity to the world.
Absorbing information quickly is more than a convenience at 60mph. Fonts for cars must emit visual appeal and brand consistency, while being exceptionally legible and readable at a glance. This collection illustrates a sampling of typefaces that can be read easily to help keep drivers’ eyes where they belong — on the road.
In an industry where scams are commonplace and no brand is immune, trust is fragile. So, how can financial institutions build it, and build it to last?
Consumers are increasingly demanding connectivity in their vehicles, and are prioritizing in-car technology that enhances the driving experience.
How much are designers willing to pay for high-quality fonts? Are variable fonts ready for showtime? These are among the mysteries this annual survey seeks to unravel.
Adobe MAX is right around the corner! Here’s a quick look at what we have planned for this year’s conference.
Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.