Creative Characters S4 E16: Exploring the American design story behind Field Notes with Jim Coudal.

Field Notes notebooks are a staple in many creative lives. Aaron Draplin started the brand back in 2000-somethin’, inspired by the old, frayed agricultural company memo books he’d find while out junking around Midwestern farm country. These promotional notebooks were giveaways — a throwback to the days of handshake deals and business relationships forged in a corn field or around a dinner table.

Aaron quickly partnered with today’s guest, Jim Coudal, and together they turned Field Notes into a living, breathing brand that honors this heritage while leaning into all corners of American design. And of course, the blank pages of these pocket-sized notebooks create space for our own stories, from the mundane to the profound. Here’s the story of Field Notes, in all of its 3½ × 5½-inch glory, plus an inside look at the latest limited edition, “The Birds and Trees of North America.”