
Creative Collaboration
For the past forty years, Sydney-based strategic branding and design agency Hulsbosch has been delivering excellence for some of Australia’s leading consumer brands. Read on to learn how Monotype Fonts has streamlined creative work for Hulsbosch.
If you’re here, you likely use, appreciate, and maybe even love type. You might have a favorite (or least favorite) font. Like any good piece of art, each font has an origin, a story, and a team of passionate creators that brought it to life. How much do you know about the designers and creators of those letterforms? Hear from some of our favorite designers about how they got started, what inspires their work, and how Monotype helps deliver their designs to your screens.
From a supercharged creative team to account managers, a Monotype Fonts subscription empowers every role in an agency.
In the words of Monotype Creative Director, Charlie Nix, “Branding is always happening. There are no static brands.” And because brands are constantly evolving, they need pillars in place to keep them united.
Get your common Monotype Fonts questions answered with our FAQ dedicated to the non-creative. From subscription features to definitions, find out everything you need to know before you sign up.
Creatives often search far and wide to find the perfect fonts. With the added pressure of finding high-quality fonts at a bargain (or for free), creatives can unknowingly introduce vulnerabilities to your network. Fonts are, after all, software, and like all software, they can be used for malicious purposes.
It’s more important than ever to bring a sense of humanity and authenticity to your messaging. And if your type is the voice of your brand, then it’s doubly important to make sure it’s saying the right things.
Agency creatives understand the integral role fonts play in communicating a brand’s message through multiple touchpoints, but using fonts in a modern landscape requires licensing and intellectual property experts. To get ahead of the game, creatives need to learn how to use fonts to their advantage in a way that allows their clients’ brands to not only stand out, but adapt to new technologies and expanding consumer needs.
Many people think of fonts as static design elements, but in reality they are software files that regularly receive updates: anything from fixes, to expansions, or improvements, generally anything that often benefits the user in the long run.
Sustainable design practices can go a long way to designing for good. Learn 4 tips for being more sustainable when you design.
Many businesses start out using free fonts. After all, they’re free! In addition, free fonts generally have open-ended licenses, meaning you can use the font wherever you want. But as a company grows, the downsides of free fonts – like a lack of full character sets and an overused, generic look and feel – become more evident.
Nostalgia, the creator economy, and the road to Bel-Air.
It’s no secret that the environmental impact of minting, bidding, and selling NFTs is significant. Environmental considerations were at the top of our priority list as we began exploring this through our partnership with KnownUnknown and eventually led us to select Avalanche as our NFT platform. Read on to learn more.
Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments.
We recently partnered with KnownUnknown to create an NFT project featuring more than two dozen artists from around the world, working in mediums such as graphic design, branding, footwear design, and photography, all of whom are using Helvetica Now Variable to create unique, original art. Read on for more information about the project.
We recently attended NFT LA and Miami NFT Week, where we mingled with investors, designers, artists, and blockchain builders. Here were our key takeaways on the potential for this emerging community.
Nostalgia has been a growing theme since the pandemic hit more than two years ago. In chaos, people crave comfort, familiarity, and experiences that remind them of simpler times. We’ve written previously about how nostalgia is reflected in the development and use of typography in branding. However, nostalgia is also having a moment across nearly all sectors of human life: in fashion, in consumer products, and yes, even in Hollywood.
Bauer Media Group, an international multi-business company with hundreds of digital and print properties, implemented Monotype Fonts to serve fonts to hundreds of teams and thousands of employees across the world.