Australia’s Hulsbosch empowered by Monotype.

They believe that a powerful brand carries meaning - not only in an aesthetic sense, but also as a system that can drive ROI for the company. The agency’s ability to consistently deliver on-point, different and innovative designs is made possible by the talented minds it employs, and equally by the tools that they use.   

One such a tool is Monotype Fonts. But how exactly does it help an agency like Hulsbosch? Turns out, it’s more than just fonts. Hulsbosch Creative Director Mikey Hart told us about the ways his team is empowered with Monotype.  

This is why discovering Monotype was “kind of a bit like a Hallelujah moment for me,” Hart said. “In our concept presentations, it’s a real rich resource.”  

Not only does Monotype Fonts give him the ability to “try on” 150,000 fonts like a new pair of jeans, it makes life easier on the client side from a production and licensing perspective. Monotype’s agency partner program offers its agency partners the ability to create endless prototypes and pitches for their clients.  

This vast font library brings the extra layer of design freedom that creatives like Hart embrace. “As a designer you can never have enough fonts, right?” he said.

Ask anyone in the creative department, and they’ll surely admit it: They’d much rather spend time on ideation versus logistics or tech. After all, time is precious when you’re under deadline, and moments wasted on logistics add up.   
With Monotype as a part of their workflow, Hart and his team have seen a productivity increase.  

Not only does the team spend less time (and deal with fewer open tabs) trying to hunt down a font of a particular style, they also experience seamless, automatic loading of a font into their design programs.  

“It’s just streamlined a lot for us,” Hart said. Every designer now has access to the Monotype font library, eliminating the hassle of back-and-forth file sharing. That extra spent time chasing down font files, sending and installing them on different machines is gone.  

“The aha moment for me was when I saw a font [I liked] on Creative Market, and instead of doing what I normally do…I said, alright, I’ll give this Monotype thing a go. To my surprise, it was there.”  

It’s also bought back time on the production and artwork side. “They’re not going, ‘Mikey, where’s the fonts? They feel confident and then they can go,” Hart said.  

Hart and his team take that role seriously, especially as they oversee consumer packaged goods. From creating the international award winning skincare brand, KOi to the naming, logo and pack design of dog food brand Woofin’ Good!, to the food and beverage industry - he and his team handle customer-facing brands that rely on typeface to create the right impression.   

“When you’re working with consumer brands, you really do need to reflect the personality of the brand, and the font is a great way of doing that,” Hart said.   

But just like styles on the runway or the latest TikTok dance, typeface trends come and go, sometimes in a matter of months. Bringing the best to their clients means having their finger on the pulse of what’s popular and distinctive, while also creating identities that have staying power.  

He brings up a recent—albeit confidential—example of a client project that came to life with an eclectic font. “I don’t think we would have found it if we didn’t have Monotype.”