Tag: Fonts60 articles
Out of all the thousands of fonts in the world, handwriting fonts are a category unto themselves. But even within that seemingly narrow niche, there is a range of styles that reflects the variations and subtle differences found in actual handwriting.
From alternates to X-height, this list of typography terms and definitions covers just about everything you'd want to know about fonts and typography.
Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
If you’ve hung around any type designers lately (and maybe even some graphic designers), you’ve likely heard of variable fonts. You might not know exactly what they are (more on that shortly) or what they do, but you’ve likely gathered that the design community is pretty excited about them.
You’ve also probably heard that they aren’t quite … ready. That they’re mostly just experimental, a fun toy and nothing more.
Tom Rickner introduces Monotype's first Variable font, available free on GitHub, and shares his research into potential use cases for variable fonts.
As new marketing strategies come and go, email remains one of the most effective ways brands can reach their customers. Here's how web fonts can help.
When you choose a font for your brand, you assume it will just work. But that’s not always the case, this fact can damage your brand’s visual identity.
A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.
Companies in the financial services sector must keep pace with shifts in consumer behavior and expectations. Our latest eBook outlines five ways fonts can help.
Creativity is often seen as a uniquely human quality that can’t be replicated by a machine, but AI may actually have a role to play in the creative process.
Whether you’re a startup that recently hit the big time or a legacy brand with offices around the world, a messy font library can cause major headaches.
Trends in type design are often an indicator of broader shifts in brand strategy. Through conversations with designers and creative leaders, as well our Monotype Studio team, we have identified five trends for brands to consider as they build their visual identities in the next year and beyond.
From the cursive script taught in first grade to the bubble type that filled teenage diaries to the decorative name style that adorned your favorite band T-shirt, type has and always will be a fundamental part of our self-expression. In this eBook, you'll learn more about the differences between choosing custom, modified, and library fonts, and how foundries and agencies can work together on your behalf.
Modern rebrands are about more than just updating your visual identity. See how fonts help rebranding companies meet their customers' expanding expectations.
This ebook takes a look at the evolution of font design to illustrate why today's brands need fonts optimized for the customer experience. The eBook gives examples of how new fonts are created (and old favorites are reimagined) to handle the demands of modern technology, so you can ensure the font you choose for your brand won't let you down.