Type resources for designers and brand owners

Tag: Fonts

62 articles

Creating a consistent identity for an iconic banking group.

Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.

Font engineering and the importance of what you can't see.

Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.

The secrets and subtleties of handwriting fonts.

Out of all the thousands of fonts in the world, handwriting fonts are a category unto themselves. But even within that seemingly narrow niche, there is a range of styles that reflects the variations and subtle differences found in actual handwriting. 

Typography terms and definitions.

From alternates to X-height, this list of typography terms and definitions covers just about everything you'd want to know about fonts and typography.

Veto Sans and the art and craft of Marco Ganz

“Typeface design is not an art. It’s a craft,” says Marco Ganz, the designer of Veto Sans. “People are familiar with letters. Letters have a purpose. Art has no purpose beyond making people think or wonder.”

Brand Talks Connections London: Looking back to move forward

Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.

How to keep your brand aligned along an ever-evolving customer journey.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

What should brands know about variable fonts?

Learn how variable fonts can help brands looking to distinguish themselves in the modern marketplace.

Part 2: from TrueType GX to Variable Fonts

Tom Rickner introduces Monotype's first Variable font, available free on GitHub, and shares his research into potential use cases for variable fonts.

How web fonts help you build emails customers actually want.

As new marketing strategies come and go, email remains one of the most effective ways brands can reach their customers. Here's how web fonts can help.

How to choose a font that works everywhere.

Whether you are looking for a new brand font or want to establish a consistent visual identity across the web, here’s how to choose a font that works everywhere.

Fonts behaving badly: Why you don’t always get the result you expect.

When you choose a font for your brand, you assume it will just work. But that’s not always the case, this fact can damage your brand’s visual identity.

Powering development in new markets for Royal Caribbean

A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.

Read our eBook: Five font factors to consider for the financial services sector

Companies in the financial services sector must keep pace with shifts in consumer behavior and expectations. Our latest eBook outlines five ways fonts can help.

The State of AI in the creative industry: from Watson to WhatTheFont.

Creativity is often seen as a uniquely human quality that can’t be replicated by a machine, but AI may actually have a role to play in the creative process.

The perils of piecemeal font licensing.

Whether you’re a startup that recently hit the big time or a legacy brand with offices around the world, a messy font library can cause major headaches.

Read our ebook: 5 type trends for brands to consider in 2020

Trends in type design are often an indicator of broader shifts in brand strategy. Through conversations with designers and creative leaders, as well our Monotype Studio team, we have identified five trends for brands to consider as they build their visual identities in the next year and beyond.

eBook: Your type

From the cursive script taught in first grade to the bubble type that filled teenage diaries to the decorative name style that adorned your favorite band T-shirt, type has and always will be a fundamental part of our self-expression. In this eBook, you'll learn more about the differences between choosing custom, modified, and library fonts, and how foundries and agencies can work together on your behalf.