Tag: Creative Collaboration

26 articles

Brand Talks Connected: 2020 Recap.

Brand Talks Connected delivers Monotype’s popular Brand Talks event series directly to wherever it is you’re working these days. Here’s a look back at some of the amazing content from 2020. We hope you’ll join us for the next event!

Sustainability: a way forward for brands, a challenge for design.

Today, it is a moral imperative that companies and agencies prioritize sustainable, environmentally friendly principles and practices. More and more consumers are demanding that brands act responsibly when it comes to environmental concerns. But what role does visual communication play in this topic, and how can type and design contribute to good sustainability practices?

Panel discussion at Brand Talks Connected – Americas.

Charles Nix, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Kristine Arth, Founder & Creative Director at Lobster Phone; Lynne Yun, Partner at Space Type Continuum; and Jennifer Hilliard, Senior Manager, Brand Development & Strategy at Quicken Loans. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.

Panel discussion at Brand Talks Connected – Europe.

Tom Foley, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Vincent Garcia, VP of Design at Dailymotion, and Caterina Bianchini, Founder & Creative Director at Studio Nari. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.

Is it time to rethink how creative work gets done?

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading. 

How to keep your brand aligned along an ever-evolving customer journey.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

How understanding font licenses can simplify creatives’ lives.

Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.

How fonts can help you win the technology race.

As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.