Why Fonts Make Us Feel with Terrance Weinzierl at Brand Talks Austin.

Terrance Weinzierl, Creative Type Director at Monotype, presented at Brand Talks Austin in December 2022, giving an overview of our ongoing research into the neuroscience of typography. He shared that, so far, findings show that type has a substantial impact on our emotions, which has significant implications for brands seeking to convey particular feelings to their customers. For more information on our ongoing research, check out our Neurons hub.