Do you know whether you might be using a font illegally? Most people understand the risk of license infringement for software but many don’t know that fonts are licensed in a similar way.

Carefully selected after much deliberation, the perfect font can make the difference between a lackluster marketing campaign and a strong brand identity that leaves an unforgettable impression.

Creative teams are the backbone of every organization, transforming ideas into captivating, impactful work. However, the path from concept to completion is littered with potential disasters that can derail even the most meticulously planned projects – such as over 65% of organizations allowing designers to bring personal fonts into commercial projects.

Ah, team projects. What could possibly go wrong when attempting to balance deadlines and deliverables with diverse stakeholders and competing priorities? A whole lot, it turns out – especially for creative teams.

Graphic designers glean inspiration and even comfort from their personal font collections. But when a designer brings their own fonts into a team environment, things get complicated.

Font management workflow is the practice of implementing strategic font management practices into your larger creative workflow to increase efficiency and productivity. By “creative workflow,” we mean the routine processes that allow creative teams to produce and deliver a creative project: from ideation, feedback and revisions, and finalization to securing the necessary creative asset licenses and production, or going “live.”