Discover the future of fonts: 2024 Font Use & Forecasting Survey.
Welcome to the 2024 Font Use & Forecasting Survey Report, where we dive deep into the current trends, challenges, and innovations shaping the global design industry. Conducted by Monotype in collaboration with independent market research company Censuswide, this extensive survey offers insights into the evolving world of typography.
While fonts remain a staple in design and branding, their influence evolves with changes in technology and creative approaches. We hope these insights help brands in planning ahead, spotting new opportunities, and answering key questions about font purchasing habits.
Gain insights to:
Font selection priorities.
Understand why 76% of designers prioritize readability and accessibility, and discover the characteristics that make sans serif the top choice for creatives.
Purchasing trends.
Explore how 70% of creatives turn to popular marketplaces for font purchases and the impact of budget constraints on font acquisition.
Licensing and management.
Delve into the complexities of font licensing; 47% of respondents cited that it’s challenging to navigate and manage.
The rise of font subscriptions.
68% of participants using font subscription services; learn how these models simplify font management and enhance creative workflows.
AI in typography.
Discover how AI is gradually transforming the type industry, aiding in font visualization and pairing, while leaving the creative work to the designers.
Variable fonts.
Gain insights into the growing interest in variable fonts, offering flexibility and efficiency in design projects.
Why fonts matter.
Typography is more than just design; it plays a critical role in branding and communication. With 83% of designers acknowledging its importance, the survey highlights the need for distinct and memorable font styles in brand identity.
Join the conversation.
Stay ahead in the design world by leveraging these insights. Whether you’re a designer, agency, or foundry, the 2024 Font Use & Forecasting Survey Report provides valuable knowledge to enhance your creative process.
Ready to transform your approach to typography? Dive into the full report now and explore the future of fonts.
