Global Font Use & Forecasting Survey 2024.

Get the full report in 2025

Fonts are a constant in design and branding, but their impact on our lives changes as technology, consumer expectations, and creative thinking evolves. Monotype partnered with independent market research company Censuswide to survey a broad base of font users to see what’s on their minds and report those findings back to you.  

The insights gleaned from this survey can help brands plan for the future and better understand the challenges, concerns, and opportunities their own teams are encountering on a daily basis. 

The full report will be available in early 2025.

Scroll down for early findings ⬇

Survey results showcasing insights from graphic designers, typographers, and brand leaders in the creative industry.
Image 3 (Font selection importance): An orange and yellow infographic with bold percentages. The top section says, "82% identify font selection as one of the top three components in their creative decision-making process." The bottom section reads, "75% view choosing a distinctive font as critical to shaping a brand's identity."

Typography remains central to design.

The sans serif still reigns supreme.

52% said they’ve used sans serif styles the most over the past 12 months.

Type specimens

Creatives more optimistic about AI than pessimistic.

Image 2 (AI optimism): A graphic with a pink pie chart showing "75% Optimistic or Neutral" in bold. The accompanying text states: "75% of creatives and designers surveyed are optimistic or neutral about the impact of AI on their roles, while only 21% are pessimistic."
Survey results show: 43% value AI for new font discovery, 45% for suggesting font pairings, and 45% for visualizing typography in projects.

But AI adoption has not made significant inroads ... yet.

62% are not using AI for font selection or generation. However, 91% said they can see the potential for AI tools.

Subscription status quo.

Survey results show nearly 9/10 respondents use design-related subscription tools, such as Adobe Creative Cloud and Canva, with an average of 4 subscriptions per person.

There's no time like rebrand time.

54% said the best time to evaluate an
organizations’ font choices is during a rebrand.

Get the full report in 2025

Get the full report in early 2025.

Fill out the form below, and you'll receive the survey results.

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