Monotype's CEO on why type matters for global brands

“Ninan Chacko was on vacation in Turin, Italy, when he stopped to snap a photo of a street sign. In the picture, all you can see is the name: Via Roma. But for Chacko, the CEO of Monotype, the world’s largest type seller, the classic letters told the whole story. The sharp angle of the point of the v, the elegantly cupped serifs of the i, the soft curve of the r: It was clear that, on this street, you would find a high-end shopping experience. “It instantly conveyed elegance to me,” he recalls. Read the full article here Action Plan: To the Letter - Alumni - Harvard Business School (hbs.edu)