Creative Characters S4 E5: Live from SXSW: A branding masterclass with Dentsu, eBay, Neurons, and WeTransfer.

People want to follow humans; they don’t necessarily want to follow brands.

Holly Fraser, Editor-in-Chief & VP, Content, WeTransfer & WePresent.

On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on AppleSpotifyGoogle Podcasts, and wherever quality podcasts are available.

Each year, for over a week, the city of Austin, Texas erupts into a cacophony of life, music, film premieres, comedy showcases, interactive tech demonstrations, and world-class exhibitions for the annual South by Southwest (SXSW). This year, amongst the chaos, community, and creativity of the festival, we recorded our first-ever episode of the podcast on stage in front of a live audience. 

Monotype’s Bill Connolly gathered a diverse lineup of guests from different corners of the branding world and settled on stage in the balmy, Austin air to talk branding, design, and customer experience through each of their unique lenses. Tune in for a masterclass in branding that explores the visual elements and innovative technology driving how brands, advertising, and experiences influence our responses.

Our guests:

Read more about the event here.

Listen on Apple:

Listen on Spotify:

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Creative Characters S4 E5: Live from SXSW: A branding masterclass with Dentsu, eBay, Neurons, and WeTransfer.
SE-1-6841
Agency, Branding, Creative