Bringing Personalization to a Whole New Level

Thought Leadership

Image of a computer with text and tools to modify the typeface for readability.

Thought Leadership

Bringing Personalization to a Whole New Level

Technological advancements and cutting-edge research are opening new possibilities for us all to engage with information optimized for us individually. How can businesses, schools, and nonprofits prepare for a more personalized future?

Whether on an app, smartwatch, website, or e-reader, audiences interact with and learn about brands primarily through the text they read. By taking advantage of insights from research on how people engage with text from efforts like The Readability Consortium, you can improve your customers’ experiences and their outcomes. Text personalization, and even individual readability prescriptions, are the future.

Read more from Ben Semmes on the Forbes Technology Council on why leaders should start preparing now. 

Headshot for Ben Semmes, wearing a dark suit and white dress shirt.

Chief Operating Officer

Ben Semmes.

Ben Semmes is the Chief Operating Officer at Monotype, the largest provider of typography, technology, and expertise to creative professionals. In this role, he oversees Monotype’s Technology and Operations Teams, focusing on transforming and building new capabilities to efficiently expand the company’s addressable and serviceable markets.