Monotype Fonts: What it really means for you.
This article should give the reader more context on why fonts and font services are worth what they cost. It should explain the value behind the services that Monotype offers and explain how this will benefit the reader cost wise in the long run/ the ROI they will hypothetically see on their font services. This piece should also cover how designers are behind fonts and they deserve to be paid for the work they put in.
If you’re here, we’re guessing you know you need to do something about your font management, and you also know Monotype can help. But you’re probably wondering where the real value add is, and mainly if it’s worth it. With that in mind, we thought we’d make things easy for you by taking a closer look at what we offer, and what that means for you and your brand. Let’s look at three key aspects that come up time and time again when it comes to fonts.
1. Focused designers and heightened creativity
Creativity is at the heart of what you do. It’s how you stand out, how you talk to your customers, how you approach new ones and how you ensure a polished and consistent voice throughout. We have partnered with thousands of independent foundries to create a library of over 150,000 fonts, offering you the most diverse and varied design possibilities available. You can try them all out and prototype away to your heart’s content. Being able to experiment with so many different options means that you can push boundaries and try designs you didn’t even know existed (or that you needed). Plus, by exploring type from independent boutique foundries, you’re supporting talented artists from around the world.
In a globalized world like ours, remaining consistent across all markets and regions is vital for brand recognition, emphasizing trust and reliability. Through the Monotype Fonts library you can access fonts in 150+ languages, and instantly find designs compatible with the languages you’re interested in.
And the best part, it’s all in one place – meaning your creative teams aren’t wasting their precious time trolling through thousands of different platforms to find the right fit.
2. Time saved and mitigated risks
Beyond creative freedom and a world of typographic possibilities, Monotype Fonts is a fully operational font management tool. By that we mean you can easily track who is working with what font, and organize your workspace and fonts into specific categories and folders making it super clear and easy for your employees and/or collaborators to know exactly what font to use, and where – instead of spending time trying to figure it all out, your team can concentrate fully on the project at hand . You can assign roles to people for specific projects. Seamlessly grant access to whomever needs permission to use a given font, so no matter if you’re working in house or with external agencies, keeping everything consistent is a breeze.
What’s more, our software is compatible with the most widely used design programs out there (Adobe Illustrator, InDesign, Figma, etc.) and our desktop app will automatically sync, find and replace missing fonts so your designers can get on with their day. No checking which font is the correct one to use, and no digging around for fonts that didn’t load. Once your team is added to Monotype Fonts, your creatives can be creative minus all the obstacles (well all the font related ones at least).
That said, keeping things consistent and on brand isn’t the only concern. In a world like this one, where counterfeits and scams are all too common, making sure your brand stands out while remaining hard to emulate is a necessary but complicated balancing act. At the same time, you need to ensure your employees are working with secure files that they can share and access easily without falling prey to malware or ransomware. Monotype Fonts puts an end to those worries. By investing in premium fonts, you’re actively choosing the highest levels of security. On the one hand, you’re future proofing your brand image from potential threats by opting for fonts that aren’t freely accessible, and thus harder to mimic. And on the other, you’re safeguarding your brand from corrupted files and malicious software that can come with open-source fonts and almost always result in financial loss.
3. Licensing made easy
Font licensing is a tricky matter at the best of times, and one where you can very quickly be out of your depth. We often forget or don’t necessarily realise that fonts are made by specialist type designers, and as such, these designs are entitled to intellectual property protection. When you license a font, that’s really what you’re paying for: the right to use someone’s art, and all the time and effort they put into creating it. Font licensing, and doing it properly is therefore super important. But just because it’s necessary doesn’t mean it has to be complicated.
We’ve made it simple by creating a system where everything is centralized, and we take care of the hard stuff for you. Our EULA (End user Licensing Agreement) was designed with you in mind to guarantee you’re completely protected and infringement free on all your platforms. And it’s easy, it’s all under the same agreement so no more rushing around for your legal team checking whether fonts are available to use. All you really need to know is what usage you’re going to make of the fonts you want to work with, where are you using them, and how. We’re pretty sure we have a plan that’ll fit your requirements, and we can tailor it to you and your specific needs.
In the end, no matter from how you look at it, or from what angle – creative, management or governance – you’re gaining time, and that’s really where the value lies. You’re saving time for creative teams, saving time for management, and saving time for your legal department. And all the while you’re safeguarding your organization by mitigating the risks that come from poor font management and open access font files , and by extension easing the burden on your IT team as well. With one platform and one all-encompassing tool you can solve the pain for a multitude of departments, you’re taking the pressure off yourself, and are making it possible for your team to focus on what they do best: ensuring your brand stays on top.