October 17, 2023 2:00-3:00pm 1 hr.
Bekaert — Typographic purpose with Interbrand and Monotype
In the highly specialized world of steel production and assembly, a creative approach to brand strategy is uncommon. Bekaert chose to be different. In honor of their 140-plus year history, this manufacturer chose to undergo a brand refresh in order to differentiate, to stand out amongst sameness and create a brand that excels with its unique offer.
In this online webinar exclusive, Monotype’s Phil Garnham will speak to how this creative challenge came to life. He’ll showcase how type played a role in preserving authenticity, while setting this brand up for future success. You’ll also hear from Interbrand’s Eva Olk and Jens Grefen, key collaborators who will speak to the project
You'll hear from:
Jens Grefen
Senior Executive Director Creation Interbrand Central & Eastern Europe
Interbrand
With more than 18 years of experience in consulting, creating and managing brands, Jens has essentially shaped the appearance and experience dimensions of various brands across multiple industries. He won several awards including DDC, iF, red dot, and the German Design Award in Gold.
Eva Olk
Senior Creative
Central & Eastern Europe, Cologne
Eva joined Interbrand in May 2019 as a Junior. In her current role of Senior Creative she is leading creative work within client teams, helping to shape a brand’s identity with a focus on a holistic, coherent experience beyond design. She obtained her Bachelor of Arts in Communication Design at the Aachen University of Applied Sciences where she was nominated for the German Design Award as Newcomer 2020.
Phil Garnham
Executive Creative Director
Monotype
Phil is an Executive Creative Director with many years of experience in the design and engineering of fonts for global brands. Working closely with creative teams and global clients he has created typefaces for O2 Telefónica, UEFA, Duolingo, Colgate, Jaguar and many more. Phil is co-author of the Monotype trends report, speaker at Brand Talks events and a frequent host on our podcast, Creative Characters.