Webinar: The science behind the emotional impact of type.
On-demand 1hr.

Webinar: The science behind the emotional impact of type.

Can fonts influence our response to taglines and slogans? Can they encourage us to perceive a company logo in a more positive way? Do they really build trust between brands and consumers?

Monotype partnered with applied neuroscience company Neurons to put our deepest held beliefs to the test to discover if different typefaces really do affect our emotional state. Join our webinar to hear about the research and learn:

  • how fonts drive experiences, associations and feelings

  • the effectiveness of different typefaces in different situations

  • the subconscious, emotional impact of type

 

 

Speakers:
James Fooks-Bale

James Fooks-Bale

Senior Brand Director.

Monotype.

Phil Garnham.

Phil Garnham.

Senior Creative Type Director.

Monotype.

Mike Storm.

Mike Storm.

Chief Operating Officer.

Neurons.