Craft Is Contagious: Why Passion Is As Critical as Knowledge in the Age of AI

Thought Leadership

Craft Is Contagious: Why Passion Is As Critical as Knowledge in the Age of AI

Thought Leadership

Craft Is Contagious: Why Passion Is As Critical as Knowledge in the Age of AI

Image Credit: SARINYAPINNGAM/iStock

Craft plays a critical role in driving society forward, pushing us to not just get things done, but also to innovate and play along the way. From medicine to music, the most admired and influential figures in their fields are those who know their disciplines inside and out, with a deep knowledge and appreciation for their field of work, from its history, to its people, to the innovations and inventions that brought it into its modern context.

Artificial Intelligence is disrupting how we learn, generate ideas, and innovate. Read more from Bill Connolly at the Rolling Stone Culture Council on why craft will be essential as we move forward in the age of AI.

Bill Connolly headshot

Creative Evangelist & Head of Partner Engagement

Bill Connolly.

Bill Connolly is a marketing leader, writer, and speaker. He is an author of three books, including most recently, “Mindspace: How to Live a More Creative Life in the Age of Distraction.”