Five Car Brands That Make a Statement With Typography
Thought Leadership
Thought Leadership
Five Car Brands That Make a Statement With Typography
Image credit: Macrovector/iStock
Typography is a crucial component of every brand, including in the automotive sector. It doesn’t just crop up in print and digital advertisements, but also in the cars themselves, from text incorporated into the physical features of the vehicle to the screens inside. Every touch point marks an opportunity for a successful brand experience.
Learn more from Terrance Weinzierl, Creative Type Director in the Monotype Studio, as he discusses five automotive brands that make a statement with their typographic choices. Read the full story in German at HORIZONT.
Creative Type Director, Monotype Studio
Terrance Weinzierl.
Terrance Weinzierl is a Creative Type Director in the Monotype Studio. He has been creating and modifying typefaces for the Monotype Library and a wide range of brands since 2008. In addition to working on custom projects for PBS, Microsoft, Google, Barnes & Noble, Domino’s and SAP, he’s designed type for video games, professional sports teams and auto manufacturers.