How Typography Helps Brands Communicate More Than Just Words
Thought Leadership
Thought Leadership
How Typography Helps Brands Communicate More Than Just Words
The way language looks has a significant impact in shaping how it is understood. Even if users don’t know the names of the fonts being used, they instinctively infer certain traits onto the message and the brand using them. Today, typefaces are a language we all speak.
As part of his work as Senior Executive Creative Director, Charles Nix works with clients to navigate the ideas and emotions type can evoke.
How does typography influence us, from the music we listen to, to the books we read, to the labels of the products we buy? And how has technology changed our relationship to type and how type is utilized by businesses?
Learn more with this insightful discussion with Charles Nix via the Fast Company Executive Board.
Senior Executive Creative Director
Charles Nix.
Charles Nix is a Senior Executive Creative Director, designer, typographer and educator. He was lead designer for Helvetica Now and has designed a number of popular typefaces in the Monotype Library, including Walbaum and Hope Sans, which received a Certificate of Typographic Excellence in the 22nd Annual Type Directors Club Typeface Design Competition.