Typography in Spotlight as Brands Ditch Their Logos — Terrance Weinzierl Shares His Thoughts at Creative Bloq

Thought Leadership

Image of a long pink screen with black emoji faces made with typography, showing a variety of expressions.

Thought Leadership

Typography in Spotlight as Brands Ditch Their Logos — Terrance Weinzierl Shares His Thoughts at Creative Bloq

Many brands have recently opted to ditch their logo in favor of instead highlighting typography in their campaigns. 

Why? Brands big and small are recognizing that fonts are not just a design element, but actually a defining aspect of their brand identities. Typography is a brand’s visual tone of voice, with 83% of designers and creatives saying that typography is one of the top three critical components in design decisions when working on a design project. 

Read more from Terrance Weinzierl on why typography-led branding isn’t just a passing trend at Creative Bloq.

Headshot of Terrence Weinzierl.

Executive Creative Director

Terrance Weinzierl.

Terrance Weinzierl is an Executive Creative Director at Monotype. He has been creating and modifying typefaces for the Monotype Library and a wide range of brands since 2008. In addition to working on custom projects for PBS, Microsoft, Google, Barnes & Noble, Domino’s and SAP, he’s designed type for video games, professional sports teams and auto manufacturers.