What do designers think of Helvetica Now?
During the recent launch of Helvetica® Now at Monotype’s New York City office, Charles Nix, Type Director at Monotype presented the process for redesigning this truly iconic typeface.
In the video, designers from several leading brands share their own experiences with Helvetica®, and discuss why Helvetica® Now is suited for the needs of a modern world.
If you’re interested in hearing the story of how Helvetica® Now came to be, check out Charles’ presentation.
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NeueからNowへ——21世紀に向けてHelveticaはどのように進化したのか
リリースから60年、Helvetica®はその明快さと中庸さで常に人気を誇ってきました。しかし多くの書体にたがわず、時代や技術の変化とともに、この書体に求められるものも増えてきました。スイスデザインのシンプルさを体現したHelveticaは、これまで以上にさまざまな場面、さまざまなサイズでの活躍が期待されています。
How do you choose a typeface when you’re the world’s biggest font foundry?
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?