Touchless, but tangible.
The days of in-person banking are waning, and fast. While brick-and-mortar branches will likely always exist for specific set of services, most day-to-day banking is now handled digitally and, in most cases, on a mobile device.
This means your brand is no longer secondary to your customer experience. Your customer experience is your brand.
Your font strategy is essential to ensuring that this experience is a good one. A distinct, legible, welcoming typeface can be the difference between a brand customers love, and an experience customers want to avoid. And as the industry continues to evolve, a smart approach to fonts will enable you seamlessly evolve with it.