Learn how today’s fonts handle the demands of modern technology, so you can ensure the fonts you use won’t let your brand down.

When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!

In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.

Today’s brands must keep up with a fast-paced digital world and navigate a “new normal” that’s still emerging from the worst of the pandemic. The last few years shifted everyone’s digital expectations, how brands operate, and in some cases, impacted their business models. Moreover, issues like biodiversity, sustainability, diversity and equity, and brand activism are all booming. So how does this all impact brand building? These macro shifts are greatly influencing how companies position themselves, the services they offer, and how they communicate with their customers.

From a supercharged creative team to account managers, a Monotype Fonts subscription empowers every role in an agency.

Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.

Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.

As a disclaimer: There are no big secrets here, no giant revelations from my 20 years of design and type experience, but it may be helpful to see how someone else goes about the process of narrowing down their font options. Once you start giving focused thought and deliberate time to choosing fonts, your choices will get better. 

Learn how to take styles from our 2023 Type Trends and apply them to your own designs. 

Get inspired, stay adaptable, and deliver on-trend work with time-saving tools within Monotype Fonts.

Paid fonts are superior to free fonts in a variety of ways (and no, we’re not just saying that because we sell fonts). Learn what separates a premium font from a free font from experts at Monotype. 

From hidden viruses to incompatible applications, downloading free fonts comes with various challenges. Learn about the hidden dangers of free fonts and how a paid font library can help.

VPNs might be great at protecting your company network, but it’s an outdated way to use and manage fonts. A VPN-powered network slows creative production down and disrupts creators’ workflows, costing your organization time and money.

Instead of spending countless hours choosing fonts for agencies, advocate for a cloud-based font solution to save time and money. Lean into your hero role with these solutions.

When you’re undertaking the daunting, yet important task of determining client font usage, these questions can help get you started. Check them out in the article below.

We all know about the spinning rainbow wheel of death, but what about the “missing fonts error”? It can be just as frustrating for designers trying to do their work, which has drawbacks for agency operations as a whole and can damage your client’s trust in you.

Adobe has announced that they’ll sunset support for authoring content with their Type 1 fonts (also known as PostScript, PS1, T1, and Adobe Type 1 fonts) by 2023. Read on for what you need to know.

Moving to a font subscription service model? Here are the resources you need that will help you make the transition to Monotype Fonts easier.