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Our new research report, Aligning the Enterprise with Brand Identity: How strategy, measurement, typography, and design contribute to a new era in brand decision making, produced alongside Worldwide Business Research, examines how marketing and creative leaders are building consistent, meaningful brand experiences for their customers.

This ebook takes a look at the evolution of font design to illustrate why today’s brands need fonts optimized for the customer experience. The eBook gives examples of how new fonts are created (and old favorites are reimagined) to handle the demands of modern technology, so you can ensure the font you choose for your brand won’t let you down.