BOEHRINGER INGELHEIM, has been transforming the lives of animals and humans around the world for over a century. 

We recently had the pleasure of hosting Brand Talks in Paris. It was our second time ever hosting in the French capital and was a great success! Surrounded by stunning views of the Parisian skyline, the Eiffel tower looking over from afar, we sat down for a captivating afternoon, listening to some of the industry’s finest. Renaud Cambuzat from lingerie brand Chantelle kicked things off with a presentation about restructuring in an evolving market. Then, Reza Bassiri, from design agency Carré Noir, accompanied by Isabelle Duvernay (from CCF bank), presented two case studies: the rebirth of French banking landmark CCF, and the recent rebrand of the Kronenbourg brewery. Alexandre Delassus and Pascal d’Amico followed up with a candid presentation of sporting mega-brand Decathlon’s rebrand. Our very own Damien Collot and Laurène Girbal closed off the event with a poetic nod to what makes typography so fascinating and intriguing.

What is the difference between a typeface, a font, a font file, a font license, and a EULA? Does a font license cover one or multiple fonts? What informs a font license strategy? What’s the easiest way to resolve a font license gap—before or after it arises? From fundamental principles to pre-purchase considerations, this guide aims to help you confidently speak the language of fonts.