Type resources for designers and brand owners

Tag: Type

18 articles

Six myths about text in augmented and virtual reality.

We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.

Good Type part 10: Good type can stretch.

Choosing a typeface to represent a brand's voice isn't an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.

Good Type part 9: Good type has secrets.

Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.

Good Type part 8: The Devil in the Details.

Just as a torn seam or a missing button would spoil the effect of a perfectly tailored suit, so too can the details of a typeface put readers off.

Good Type part 7: Good type is a global traveler.

Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.

Talking creative collaboration with UK Type Director Tom Foley.

UK Type Director Tom Foley discusses how today’s brands can deliver stunning, impactful creative work--if they can get everyone on the same page.

Good Type part 6: Good type is a team player.

Pairing typefaces is one of the more challenging tasks a typographer faces. This installment of Good Type examines the different ways designers can pair fonts.

Good Type part 5: Good type is family.

A good typographic system is like a family—and just like people, it comes in all shapes and sizes, allowing it to address a range of design requirements.

Typography Dilemma: Choosing Custom, Modified, or Library Type.

Choosing the right typeface can be a daunting task for any brand. We explored this topic in greater detail during a panel discussion at this year's Adobe MAX.

OpenType walkthrough: How to use figure styles in Illustrator.

When designing with type, the use of numbers can take a layout from good to great. Here's how to use them to the best of their ability.

Good Type part 4: Good type can fly solo.

When it comes to the display fonts, there's more freedom to experiment and play. Not just with the type itself, but with people's expectations.

Good Type, part 3: Good type reads to you.

Conveying a clear message means using a typeface that's effortless to read. This installment of the Good Type series examines which factors affect readability.

Neue Kabel: reshaping a lost classic.

Neue Kabel brings back the liveliness of the original's strikingly quirky characters, while adding in the long-lost italics and missing glyphs needed for it to address a wide range of editorial and branding purposes.

Good Type, part 1: Good type respects its elders.

This first installment of the Good Type series shows how traces of the same forms and styles emerge again and again as fonts are created or revived.

The new FlipFont app lets Samsung smartphone users personalize their devices.

With the new FlipFont app, Samsung users can personalize their phones by changing their system fonts. Choose from over 100 fonts and make your phone more you.

Can fonts be sexy? Tell us in the 2019 Font Purchasing Habits Survey.

How much are designers willing to pay for high-quality fonts? Are variable fonts ready for showtime? These are among the mysteries this annual survey seeks to unravel.

What’s on tap for Adobe MAX 2019.

Adobe MAX is right around the corner! Here’s a quick look at what we have planned for this year’s conference.

Where digital and physical meet: The future of retail.

The idea of brick and mortar stores has been a hot topic lately. Are they dying? Thriving? Whatever you believe, they’re changing, with an eye toward digital.