In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.

Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.

With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.

Over the past several weeks, the creative community has stepped up, designing art that motivates, informs, and brings people together during an increasingly challenging time.

As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.

The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.

Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.

Corporate typeface helps a timeless railway company now and into the future.

A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.

The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?

This custom-designed font family, Alibaba Sans, will help partners and customers power on-brand designs.