Juan Villanueva.
Sr. Type Designer.
All Together: A Playful New Typeface That Reflects the Joy of M&M’S.
M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family.
Tencent expands global presence.
If you’re using a messaging app in China, chances are it’s owned by Tencent. See the brand identity and typeface that is helping Tencent expand to new markets.