Resources.
Time is money, and if there’s one workflow feature that can save creative teams time, it’s font auto-activation. Auto-activation is a standard feature of font management tools. In fact, it’s probably the most common feature offered by font managers. While it’s easy to take for granted, let’s dive into one method for calculating the ROI of creative work, explain exactly why automatic activation provides greater value than manual activation, and highlight some important considerations about auto-activation in different solutions.
Do you know whether you might be using a font illegally? Most people understand the risk of license infringement for software but many don’t know that fonts are licensed in a similar way.
Carefully selected after much deliberation, the perfect font can make the difference between a lackluster marketing campaign and a strong brand identity that leaves an unforgettable impression.
Creative teams are the backbone of every organization, transforming ideas into captivating, impactful work. However, the path from concept to completion is littered with potential disasters that can derail even the most meticulously planned projects – such as over 65% of organizations allowing designers to bring personal fonts into commercial projects.
Font management workflow is the practice of implementing strategic font management practices into your larger creative workflow to increase efficiency and productivity. By “creative workflow,” we mean the routine processes that allow creative teams to produce and deliver a creative project: from ideation, feedback and revisions, and finalization to securing the necessary creative asset licenses and production, or going “live.”
Graphic designers glean inspiration and even comfort from their personal font collections. But when a designer brings their own fonts into a team environment, things get complicated.
Ah, team projects. What could possibly go wrong when attempting to balance deadlines and deliverables with diverse stakeholders and competing priorities? A whole lot, it turns out – especially for creative teams.
Founder Matthieu Salvaggio shares how Blaze Type grew from their (self-taught!) roots in Lyon, France in 2016 to being an established foundry whose fonts are used around the world.
Few typefaces are as deeply connected to a cultural moment as Gotham. Once chosen as the keystone typeface for the Obama for America campaign in 2007, Gotham Bold became synonymous with the campaign’s message of hope and change.
Playtype is based in Copenhagen, Denmark, and was born out of founder Jonas Hecksher’s graphic design practice. In this video, members of their design team share insights into their process and what guides a typeface project: intended purpose and deadlines!
Matteson Typographics is a Boulder, Colorado USA studio run by Steve Matteson. This video shares how music, nature, mechanical drawing, and letterpress printing have inspired him as an artist and type designer.
Cadson Demak was founded 25 years ago, and is a leading voice in type design in Bangkok, Thailand. They share how they think about type in relation to the world around them, and why they believe type designers are trend setters.