Have you ever cooked a meal at home and been delighted to find the perfect ingredient to complement your recipe? Maybe you forgot you had cilantro, crushed peanuts, or lemon juice, and it’s just the thing you needed to elevate your dish.
Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments.
This week we’re welcoming Andrew Krivine, author and punk rock collector, alongside Michael Worthington, faculty at CalArts and co-founder of Counterspace. The creative duo is here to tell the tale of how they co-created the largest exhibition of punk and new wave graphics ever shown on the West Coast.
Over the past four years, we’ve been lucky to forge a reciprocal partnership with the Limerick School of Art & Design / TUS in Ireland. Both Creative Type Directors Tom Foley and Emilios Theofanous have now participated in workshops and modules at the leading fine art, design and creative media school. This year’s students were asked to write a message platform for one typeface and build a marketing plan and design assets to promote it in digital or print media.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
Legibility is a crucial consideration when trying to choose a font for your project. Here’s how to find a legible font that will be easy on the eyes for your readers and customers.
Launching a website or app? Your font choice is key to your success. Here’s how to assess the legibility, consistency, performance, and longevity of your font choice.
Find design inspiration in an age of information overload.
In this article, get a peek at recent and upcoming book releases in a variety of genres to get a sense of what typography styles are trending in publishing right now. This post is a guest piece from our friends at Reedsy, a website that connects authors with publishing professionals.
Today’s brands must keep up with a fast-paced digital world and navigate a “new normal” that’s still emerging from the worst of the pandemic. The last few years shifted everyone’s digital expectations, how brands operate, and in some cases, impacted their business models. Moreover, issues like biodiversity, sustainability, diversity and equity, and brand activism are all booming. So how does this all impact brand building? These macro shifts are greatly influencing how companies position themselves, the services they offer, and how they communicate with their customers.
Following on from our research into how fonts are used in the beauty and automotive industries, in part three we take a look at ten luxury fashion brands. What is the most fashionable font style? How do these brands use typefaces to stand out from competitors and are there opportunities which are being missed?
The section sign, also called a silcrow, is a typographic mark used to reference a particular section of a document. Its shape derives from a double ‘s’, which in Latin stands for signum sectionis (meaning ‘section symbol’).
In part two of our research into the luxury sector and how font styles are used, we look at automotive brands. Still thought of as a masculine dominated industry we were interested to see if there were any similarities with our last study which was focused on the beauty sector.
There are certain font characteristics which have traditionally been thought of as representative of luxury like serifs and high contrast strokes. We wanted to do some research into the top luxury brands across beauty, fashion, automotive and travel to see which typefaces these brands are using and how. First up the beauty sector – do all beauty brands really use Optima? We looked at ten of the top brands and revealed a few surprises.
As type designers we can get immersed in an insular typographical bubble at times. It’s easy to forget that our language, the lingo, words and terms that we use to discuss, critique and refine our designs is under the constant pressure of discourse and scrutiny within, often redefining itself.
The dagger is an unusual character that many people don’t know exists but when I was designing FS Brabo it was one of my favourites. There is the dagger and the double dagger also known as the Obelisk and the Diesis. They are lesser known punctuation characters but have a surprising array of different uses.
The Americans with Disabilities Act (ADA) has changed the lives of countless Americans by prohibiting discrimination against individuals with disabilities.
Learn how you can develop a simple, more secure approach to font licensing that puts the focus where it belongs: on the creative work itself.
Learn how you can develop a simple, more secure approach to font licensing that puts the focus where it belongs: on the creative work itself.