Font licensing

Corporate typeface helps a timeless railway company now and into the future.

Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.

Adobe’s move to get out of the business of fonts as a standalone offering might be good for creative professionals, but what about enterprise customers?

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they’re all linked through the mobile experience.

Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.

It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.

As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.