Tag: Font Legibility

69 articles

How retail brands can compete in our new digital reality.

Modern retail brands find themselves in an era of unprecedented disruption. Here are five ways fonts can strengthen your brand and customer experience.

The right tone in difficult times.

Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.

Font engineering and the importance of what you can't see.

Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.

What should brands know about variable fonts?

Learn how variable fonts can help brands looking to distinguish themselves in the modern marketplace.

Is the text on your website ADA accessible? Part one: Color.

In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.

Right place, right time: The complicated legacy of Helvetica, one of the world’s most iconic typefaces.

You can love it or hate it, use it for nearly anything or refuse to use it at all. But however you feel about Helvetica, no one can deny its place in society.

The Role of Fonts in Modern Publishing.

Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.

Find “your type”

Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.

When type goes tiny

When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.

Fonts: The underrated political campaign staffer.

There’s more to a political campaign than ideology. Fonts and design play a crucial role in conveying a candidate’s personality (or lack thereof), perspective, and potential.

Just how neutral is Helvetica?

In many ways the idea that Helvetica is a ‘neutral’ typeface has become a self-fulfilling prophecy. That’s not to say it isn’t, but the neutrality narrative is only half the story.

Enjoyable discomfort: The many points of view of Ambiguity.

Ambiguity, from Charles Nix, offers a chance to pause for thought, question the state of affairs, and indulge in a little bit of enjoyable discomfort.

Inside Santander’s new custom font from Monotype.

Juan Erquicia, Group Brand Manager at Santander, discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.

How financial institutions can deliver a seamless experience to their customers.

Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.

Behind the font: Carl Crossgrove of the Monotype Studio.

Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.

Mobile or bust: Why forward-thinking retailers are prioritizing the mobile experience.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they’re all linked through the mobile experience.

Ruq’ah - the new style.

In this feature from the Recorder, issue 2, we speak to the Swiss designer about how his natural aversion to authority has played a role in his approach, and how his work aims to break the boredom of everyday design.

Fonts to fit your augmented and virtual reality designs.

Setting text in augmented and virtual reality presents new design challenges. Learn about six fonts that can enhance your AR/VR creations.